Pubblimarket2 signs creativity and production, for the realization of the new ADV campaign, worldwide starting from April 2020.
In the overall context that includes the home, but especially the people who live in it, Calligaris expands and reinterprets the concept “MY HOME”, dressing it with new meanings related to the way of living at home, getting closer to the style and personality of the individual, becoming attractive and desirable, managing to connect the world lifestyle with the world of design.

Thus, the well-known design house created a new manifesto, MY LIFE, MY STYLE, choosing a new vision, certainly more current, communicating its products and mission, placing the home at the center of the scenario as an authentic and accessible atmosphere, in which to be reflected, transcending every trend of the moment. A frame that increases the importance of people, to better reflect the taste of everyone, offers different furniture for all environments, to turn every home into a real nest.
Therefore, Calligaris refuses to imagine the house as a museum to visit and not to live in, and opens the door to a welcoming and lived-in atmosphere, timeless, able to tell the living part of the home and abandoning a purely trendy vision.

“Our catalog contains a collection of proposals for furnishing all the rooms of the house, leaving the customer with the possibility to customize most of the products according to his taste and imagination. “Because today it is important to live refined, but above all practical and ingenious space, suitable for all our needs” – comments Stefano Rosa Uliana, CEO of the Calligaris Group.

“New York, Milan, London, Tokyo: each city has its own style, each personality has its own look, each of us has our own way of expressing ourselves and leaves a personal mark on the world. Clothes, gestures, ideas, habits and even the place we live in: everything comes together to define our style, a “total look” that extends beyond the boundaries of our body to give life to an environment that resembles us and tells something of our story.”